Creating a New Site

Every Site Begins with a Real Destination

In Ongage Studio, Sites aren't just containers for content — they’re connected to real-world destinations. If your company or client has a live website, creating a Site is how you prepare to publish content directly to it.

Most importantly, Sites allow you to:

• Map to a real domain
• Structure article slugs and metadata
• Output content through an RSS feed that can be plugged into your CMS or publishing platform

Before you write a single article, you need to set up a Site so Studio knows where that content is going and how to format it.

When to Create a New Site

You should create a new Site anytime you want to:

• Publish content to a specific website or domain
• Keep Agents and Brand Voices scoped to a single brand or vertical
• Organize output into a dedicated RSS feed with article metadata (slug, publish date, etc.)
• Manage content for multiple clients or campaigns

If you’re building content for a live domain — whether that’s a blog, newsletter archive, editorial site, or microsite — you’ll want it to live under its own Site.

How to Create a Site

1. Navigate to the Sites tab in the left-hand menu.
2. Click the + New Site button.
3. Fill in the Site creation form (details below).
4. Save your Site and you’ll be taken to its dashboard.

Once a Site is created, you can connect a Brand Voice, create Agents, and begin building content that’s structured and formatted for publishing.

You cannot run Agents, generate content, or publish anything until at least one Site has been created.

Site Setup Fields Explained

Name

This is the internal name used across your dashboard, Agent menus, and article lists.

Examples:

• Organization 1 – Finance Blog
• Organization 2 – News Vertical
• Organization 3 – National Politics

Choose something descriptive and consistent. It will appear in dropdowns throughout the platform.

Domain

This is where your content is ultimately headed — the real website you’re creating content for.

Examples:

• organization1.com
• organization2.org
• organization3.com

This domain is used to:

• Format article URLs (slugs)
• Link structured output in RSS feeds
• Provide context for SEO elements and publishing tools

Even if you’re not yet publishing live, adding a real domain here ensures your content is export-ready when the time comes.

Description

Use this to clarify the purpose of the Site. This helps your teammates understand what it’s for — especially if you manage a large number of Sites.

Examples:

• “Spaulding editorial stream for daily politics articles.”
• “Grace Harper voice content for Christian Health blog.”
• “Q3 ad campaign content for internal testing.”

Optional: Advanced Site Settings

In some plans, you’ll see Advanced Options for:

• Default LLM Model
• Image Generation Model
• Output Format (HTML, XML, JSON)
• Default Brand Voice
• SEO handling or RSS field mappings

These settings act as Site-wide defaults for any Agent you create inside this Site. They can be overridden later on a per-Agent basis.

If you’re unsure what to choose, leave them as-is. You can always return to this section later and update it.

Why Sites Matter for Publishing

Sites aren’t just organizational. They directly impact:

• Where your content goes (via RSS or export)
• How articles are structured (titles, slugs, summaries)
• What metadata is included for SEO, publishing tools, or feeds
• How Agents behave by default when generating content

If your goal is to generate articles and automatically publish them to a website or newsletter archive, a properly configured Site is essential.

Best Practices: Naming and Structure

Use naming conventions that clearly reflect the purpose of the Site and where its content is headed. This is especially important when managing multiple Sites across teams, clients, or content verticals.

Strong names:

• ClientName – Main Blog
• Brand – Product Launch 2024
• Project – Newsletter Archive
• Internal – Testing Environment
• Company – Thought Leadership (Voice A)

What to avoid:

• Site 1
• Test 44
• Blog Thing
• Untitled Site
• Misc

Consistency matters. A clear naming system helps you stay organized, improves search and filtering, and reduces errors when assigning content to the right destination.

What Happens Next?

Once the Site is created, you’ll be able to:

• Create and configure new Agents
• Start generating articles, listicles, or newsletters
• Export or publish via RSS

Final Checklist

Before moving on, confirm the following:

• You’ve named the Site clearly
• You’ve added the correct domain (this affects RSS)
• You’ve filled in a short description for clarity
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• You’ve saved the Site and are ready to build