Facebook Post
What It Does
Transform any content into platform-native Facebook posts that actually get results. This Agent crafts posts with the right balance of clarity, personality, and formatting — all aligned with your brand.
- Unlike generic writers, this Agent is tuned for Facebook’s feed environment:
- Hooks that avoid “See More” truncation,
- Posts shaped for community engagement,
- Hashtags capped for discovery without spam,
- Links placed to leverage previews,
- And optional images (AI-generated or uploaded) that complement the copy.
The Agent adapts to your Post Goal (traffic, engagement, announcement, event signup, community building) and ensures the result looks like it was written by a savvy social media manager, not an AI.
When to Use It
Perfect for:
- Turning articles, reports, or blog posts into shareable teasers.
- Company announcements that feel conversational, not corporate.
- Event promotion with urgency and clarity.
- Quick updates that need polish before posting.
- Building community with inclusive, audience-first posts.
Use it when:
- You want Facebook posts that sound human and match your brand voice.
- You need consistent structure (hook → value → CTA → link/hashtags).
- You want editable defaults but don’t know every platform best practice.
When Not to Use It
Avoid using this Agent:
- For other platforms (Instagram, LinkedIn, X have their own optimized Agents).
- For heavily visual-first storytelling (memes, reels, or emoji walls).
Inputs and Configuration
The Agent balances smart defaults with deep control. You can run it “as is” or tweak every setting.
Basic Configuration
Field | Required? | Description |
---|---|---|
Input Source | ✅ | A URL, Data Stream, longform article, or custom text (≥50 words). |
Post Goal | ✅ | What you want the post to achieve. E.g., Drive traffic, Engagement, Announcement, Event signup. |
Length Preference | ✅ | Short (80–120 words), Standard (120–180, default), Long (180–250). |
Advanced Configuration
Field | Required? | Description |
---|---|---|
Include Link | Optional | Default on. If true, includes one shareable link. |
Hashtag Limit | Optional | 0–8 (default 4). Agent balances branded + discovery tags. |
Audience Description | Optional | Notes on who you’re writing for (e.g., “Crypto traders,” “Parents,” “Local members”). Helps refine phrasing. |
Emojis Toggle | Optional | Default off. If enabled, uses up to 3 tasteful emojis. |
CTA (Call To Action) | Optional | Text like Read more, Join the conversation, Sign up now. |
Brand Voice | Optional | Select a predefined persona (e.g., “The Empath,” “The Challenger”) to lock in vocabulary, tone, and pacing. |
Desired Tone | Optional | Used if no Brand Voice is selected. Options: Friendly, Bold, Professional, etc. |
Brand Guidelines | Optional | Paste any rules (style, banned words, tone instructions). Overrides defaults. |
Language Model | ✅ | Language model (default GPT-4o). |
Image Source Type | Optional | Dropdown: AI-Generated (default) or Uploaded. |
Image Model | Conditional | Used only if AI-Generated (default = Ideogram v3 balanced). |
Image Uploaded | Conditional | Used if Uploaded image selected. No credits consumed. |
Defaults (Pre-Configured for Success)
- Length: Standard 120–180 words.
- Include Link: Auto-detects when present.
- Hashtags: 4 total, split between branded + discovery.
- Emojis: Off (casual brands can toggle on).
- Tone: Friendly, community-focused.
- Structure: Hook-first, then details, CTA, link, hashtags.
Good to know: You can always edit these defaults in the UI before running the Agent.
Brand Voice & Guidelines
- Brand Voice overrides everything else. If chosen, phrasing, rhythm, and style match that persona.
- If no Brand Voice: the Desired Tone dropdown controls language.
- If neither is chosen: the Agent defaults to friendly, approachable copy optimized for Facebook.
- Brand Guidelines (editable text field) take top priority. If you paste custom rules (“Never use emojis,” “Always end with a question”), those rules override system defaults.
About Image Handling
- Upload Your Own: Attach brand assets, event banners, or photography. No AI credits used. Best if you have a strong visual identity.
- AI-Generated: Agent creates on-brand, campaign-specific visuals. Uses image credits and takes slightly longer.
Tip: For engagement posts, pick visuals that spark conversation. For traffic-driving posts, pick curiosity-inducing images.
Credits & Usage
- Text-only posts: Lowest credit use.
- Uploaded images: No extra credits (file attached directly).
- AI-generated images: Uses more credits + time, but produces unique visuals.
Save credits by uploading branded images where possible. Spend credits on AI visuals when you want fresh, campaign-specific imagery.
Output Format
Example text structure (in XML, JSON, HTML, or plain text):
[Hook / Opening line]
[1–2 short paragraphs with scannable spacing]
[CTA if provided]
[Link if enabled]
[#Hashtags up to limit]
If AI-Generated: adds prompt for image model.
If Uploaded: attaches file reference, no prompt generated.
Post Goal Patterns
- Drive traffic: Tease value, add CTA + link.
- Engagement: Ask a single clear question.
- Announcement: Lead with update + time-bound details.
- Event signup: State what, when, where + urgency + CTA.
- Community building: Use inclusive “we” language and spotlight people.
Smart Behaviors & Validation
- Validates input
- Optimizes first 120 characters as hook (prevents cutoff).
- Clamps hashtag count 0–8.
- Removes CTA if link excluded.
- Uses emojis sparingly (≤3, never stacked).
- Always checks for disallowed characters (—, …, ") and replaces with approved forms.
Tips & Tricks
✅ Start with defaults — they already follow Facebook best practices.
✅ Edit Brand Guidelines text to lock in your tone and rules.
✅ Keep paragraphs short, scannable, and line-broken.
✅ Mix branded + discovery hashtags for reach.
✅ Save credits: upload images for routine posts, generate when you need fresh visuals.
Example Use Cases
- Case 1 – AI-Generated Traffic Post
- Input: Blog on “10 Energy-Saving Hacks.”
- Settings: Goal = Drive traffic; Image Source = AI-Generated.
- Output: Teaser with 2 tips, CTA “Read more,” link, hashtags, and AI prompt “Bright home with sunlight on energy-efficient windows.”
- Case 2 – Uploaded Event Banner
- Input: Charity 5K announcement.
- Settings: Goal = Event signup; Image Source = Uploaded.
- Output: Event details + urgency CTA, hashtags, and the uploaded banner displayed.
Troubleshooting
- “Post feels too long.” Adjust Length Preference (short/standard/long).
- “No image appeared.” Check Image Source Type setting (AI vs Upload).
- “My CTA disappeared.” Likely because “Include Link” was off and CTA referenced a link.
- “Voice doesn’t match my brand.” Ensure you’ve selected Brand Voice or pasted Brand Guidelines.
- “Output shows weird characters.” The Agent replaces disallowed symbols — check for copied text with em dashes, ellipses, or entities.
FAQs
Q: Can I run without a link?
A: Yes. Set Include Link = off.
Q: Do uploaded images use credits?
A: No. Only AI-generated visuals consume image credits.
Q: Can I lock in a playful or formal style?
A: Yes — via Brand Voice, Desired Tone, or editable Brand Guidelines.
Q: How does this differ from Instagram Agent?
A: Facebook = text + link + preview. Instagram = visual-first, emoji-heavy captions.
Bottom Line
Stop guessing what works on Facebook. This Agent combines platform expertise with your content and brand settings to create posts that actually perform. Whether you want traffic, engagement, or community growth, you set the goal — the Agent handles the rest.