Understanding Sites

Before you generate a single article or run your first Agent, you need to define the creative container it lives in. That container is called a Site.

Sites are the foundation of Ongage Studio. They keep your work organized, branded, and scalable—especially when you're juggling multiple clients, verticals, or content strategies. Think of each Site as a dedicated workspace with its own rules, voice, and vision.

If Agents are the brains and Brand Voices are the soul, then Sites are the bodies that hold everything together.

What Is a Site?

A Site in Ongage Studio is a high-level container that brings together all the core elements of a content operation:

• Brand Voices
• Data Streams
• Agents
• Articles
• Newsletters
• Images
• Site-wide defaults and settings

Each Site has its own name, domain, and optional description. Once created, it becomes your command center for a specific project or brand. Any content or automation you build inside that Site will follow the structure and defaults you set here.

Real Example:
A marketing agency might create a Site for each client:
• “Delivery Edge – financialteamtechs.com”
• “ParableGroup (Sawyer – News) – parablegroup3news.com”

Meanwhile, an in-house team might create Sites like:
• “Q3 Product Launch Campaign”
• “Thought Leadership Blog – Internal Only”

How Sites Relate to Brands and Agents

It’s easy to confuse Sites with Brands or Agents, so here’s a quick breakdown:

In short: everything in Studio lives inside a Site. You’ll need at least one Site to start working.

When Should You Create a New Site?

The rule of thumb: Create a new Site whenever you want a clean separation of content, brand voice, or data strategy.

Create a new Site when:

• You’re onboarding a new client
• You’re launching a separate content vertical
• You need to isolate content types (e.g., newsletter vs blog)
• You want different Agent defaults or Brand Voice rules

Don’t create a new Site just to test a new article or play with a prompt. Use a sandbox/test Site for that.

Pro Tip:
Name your Sites clearly. Combine the client or brand name with the purpose.
Examples:
• Spaulding – Political News
• Christian Health Update – Grace Voice
• Internal – Agent Testing

Why Sites Matter for Scaling

As your workspace grows, Sites keep chaos at bay.

They let you:

• Keep client work separate
• Assign default voices and models per project
• Ensure agents inherit consistent rules
• Avoid cross-contamination of formats, sources, or styles

You don’t need to micromanage every Agent or article. With Sites, the structure is already in place—so you can move faster without losing clarity.

Summary

• A Site is your content command center.
• Everything—Agents, Brand Voices, Articles—lives inside a Site.
• Create a new Site when you want clean separation of tone, purpose, or client.
• Sites keep your workspace organized, scalable, and sane.