What Is a Brand Voice?

A Brand Voice in Ongage Studio defines the tone, rhythm, and personality of your content. It tells the AI how to sound, what rules to follow, and what kind of experience your audience should have when reading anything you publish.

Each Brand Voice is made up of detailed instructions covering structure, emotion, vocabulary, tone, and style. Once assigned to an Agent, it becomes the invisible editor behind every sentence.

You can think of Brand Voice as a creative control system. It brings consistency to your writing, especially across multiple users, topics, or outputs.

Why Use a Brand Voice?

Brand Voices are completely optional. You can run any Agent without one and get solid results.
But when you do use a Brand Voice, you unlock a level of editorial control that can make your content:

Match your tone exactly
Sound like a specific editor or company spokesperson
Reinforce your values, mission, or messaging
Stay consistent across formats, teams, and use cases
Feel human, brand-safe, and well-crafted — even at scale

Whether you're modeling a personal tone, an in-house editorial style, or a client’s brand language, a well-tuned Brand Voice ensures everything sounds like you.

Where to Find and Create Brand Voices

All Brand Voices are managed under the Brand Voices tab in the main Studio navigation.

From there, you can:

Create a new voice using + New Brand Voice
Edit, duplicate, or archive existing voices
Assign specific voices to individual Agents

Available Brand Voices

Studio includes a library of 11 prebuilt voices you can use out of the box. These were designed to cover a wide range of editorial styles and brand personalities.

Each voice is distinct and professionally modeled. You can use them as-is or customize them to suit your needs.

Voice Name	Description	Best For
The Guide	Calm, supportive, and instructional. Speaks like a trusted teacher or mentor.	How-to content Customer education Onboarding sequences Values-led thought leadership
The Decoder	Sharp, analytical, and structured. Breaks down complexity into clarity.	Technical explainers Product breakdowns Data blogs Internal documentation FAQs
The Strategist	Persuasive, intelligent, and confident. Focused on outcomes and logic.	B2B writing Sales enablement Marketing funnels Thought leadership Strategy reports
The Empath	Gentle, relational, and emotionally intelligent. Feels deeply human.	Faith writing Wellness and care Education Customer messaging Personal storytelling
The Pulse	Observational, curious, and plugged in. Captures what’s happening now.	Editorial newsletters Trend blogs Brand storytelling Weekly digests Current events
The Disruptor	Bold, energetic, and daring. Doesn’t hedge or hold back.	Challenger brands Direct social copy Founder updates Viral content Editorial campaigns
The Challenger	Critical, assertive, and argument-driven. Leans into tension.	Political takes Advocacy writing Op-eds Media watchdog work Investigations
The Uplifter	Encouraging, warm, and hopeful. Focused on solutions and positivity.	Lifestyle writing Self-improvement Community updates Parenting content Motivational blogs
The Straight-Talker	Direct, unfiltered, and pragmatic. Avoids fluff and filler.	Executive notes Landing pages Press responses Service content Company FAQs
The Narrator	Story-first, flowing, and visual. Brings scenes and journeys to life.	Brand storytelling Origin stories Mission content Founder letters User journey blogs
The Documenter	Factual, neutral, and clean. Prioritizes clarity over opinion.	Knowledge bases Summaries Documentation Professional reporting Instructional outlines

You can use any of these voices instantly, or use them as a starting point to build your own.

What a Brand Voice Controls

Each Brand Voice is made up of editable fields and dropdowns that shape how content is written. These include:

Expertise — What kind of authority or knowledge the voice is meant to project
Goal — What the content is trying to achieve (influence, inform, inspire, convert)
Audience — Who the writing is speaking to
Tone — The emotional or stylistic attitude of the writing (e.g. playful, serious, bold)
Writing Style — How sentences are structured (e.g. storytelling, persuasive, instructional)
Structural Preferences — Paragraph length, format, headings, and flow rules
Character — Personality traits of the voice (e.g. warm, sharp, witty)
Emotion — Underlying feeling or vibe (e.g. calm, energized, empathetic)
Sentence Length — Select short, medium, long, or mixed flow
Focus Words — Keywords you want the AI to include frequently
Blocked Words — Words or phrases you want to avoid entirely
Punctuation and Formatting Rules — Any preferences for how text is styled
Perspective — Choose between first person, third person, or a mix
Custom Instructions — An open field for anything unique that doesn’t fit elsewhere

This combination of structure and detail gives you complete control over how content sounds — regardless of the topic or format.

Voice vs Prompt

Agents don’t need a Brand Voice to run. If you leave it blank, the Agent will default to a system-level tone that is designed or the specific agent.

However, if you do assign a Brand Voice, that voice will override the Agent's default behavior and apply every single time the Agent runs — even across different inputs or Data Streams.

This makes it possible to train the system to sound like:

A real editor at your company
A fictional persona or branded character
A client’s preferred style or internal guide
Your own writing voice

You can match vocabulary, sentence length, tone, and even emotional cadence with remarkable precision.

Summary

Brand Voices in Studio are one of the most powerful tools for professional content teams. They allow you to define exactly how you want your writing to sound, behave, and connect with readers.

Whether you’re guiding tone across a team, scaling a branded newsletter, or building multiple voices for clients — Brand Voices give you full control over the creative voice behind your AI.