How to Turn Your Editors into Brand Voices
Every team has writers who just “get it.” Maybe it’s your founder. Maybe it’s your sharpest newsletter editor. Their voice resonates. It feels human, consistent, and unmistakably on-brand.
With Ongage Studio, you don’t need to start from scratch to define your brand’s tone. You can build your editorial system directly from the people already writing for you.
This section shows you exactly how to do it.
Why Turn a Person Into a Brand Voice?
Editorial consistency
Scale the work of your best editors without diluting their style.
Onboarding and delegation
New freelancers or AI Agents can write in the same trusted tone from day one.
Future-proofing your brand
Even if someone leaves, their voice — and the system around it — remains usable.
Step-by-Step: Create a Brand Voice From a Real Person
1. Choose Your Source Material
Start with strong writing samples — ideally at least 3–5 articles or posts from the editor, writer, or content lead you want to model.
Make sure these represent the tone, structure, and purpose of your brand’s best content. You can use:
Blog posts
Newsletters
Social media captions
Reports or explainers
2. Paste Into ChatGPT With This Prompt
Use the following instruction:
“Analyze the writing style, tone, structure, and personality traits in these samples. Then populate the following fields for a Brand Voice profile in Ongage Studio.”
Then include the content samples, followed by the full list of fields below.
3. Ask ChatGPT to Fill These Fields
Paste this structure after the writing samples. These match the exact Brand Voice fields in Studio:
Expertise (choose one):
Blog Posts, Social Media Captions, Email Newsletters, Product Pages, Ad Copy, Reports/Whitepapers, Video Scripts
Goal:
(What is this voice trying to accomplish?)
Overview:
(A 1–2 sentence summary of the voice’s overall tone and value)
Target Audience:
(Who is this for?)
Tone (choose up to 5):
Assertive, Calm, Casual, Confident, Direct, Empathetic, Friendly, Humorous, Inspirational, Neutral, Professional, etc.
Writing Style (choose up to 5):
Conversational, Journalistic, Technical, Persuasive, Minimalist, Narrative, etc.
Structural Preferences (choose up to 5):
Active Voice, Short Paragraphs, Bullet Points, Headings & Subheadings, Question-Led, etc.
Character (choose up to 3):
Confident, Supportive, Witty, Honest, Mentor-like, Playful, etc.
Emotion (choose up to 5):
Inspired, Encouraged, Curious, Trusted, Uplifted, etc.
Preferred Sentence Length (choose one):
Short (8–12 words), Medium (12–20 words), Long (20+ words), Mixed
Focus Words (optional):
(Any key phrases or vocabulary this voice often uses)
Blocked Words (optional):
(Any words or phrases this voice avoids)
Punctuation & Formatting Rules (choose up to 3):
Avoid em dashes, Use Oxford comma, Light punctuation style, Use colons for emphasis, etc.
Perspective (choose one):
First Person, Second Person, Third Person
Free Text:
(Anything else you want to remember about this voice)
4. Paste the Results Into Studio
Once the fields are filled, go to + New Brand Voice in Studio, give it the editor’s name (or nickname), and enter each section.
You can now assign this voice to any Agent in your workflow.
Naming Tips
While your default Brand Voice options include The Guide, The Empath, The Strategist, and more, you’re free to name voices after real people.
Examples:
- Sarah Jenkins — your wellness editor
- Jordan Wells — your newsletter personality
- “Legal Tone – Sean” — your compliance team lead’s style
This makes voices easier to remember, test, and align with existing workflows.