How to Create and Configure an Agent

Choose your Agent. Give it instructions. Launch.

Agents in Ongage Studio are prebuilt, task-specific tools, each trained to handle one job with precision, whether that’s writing, verifying, polishing, tagging, or translating.

But while Agents are smart out of the box, they still need direction. Every time you run one, you configure it: give it a goal, feed it inputs, define the voice, and choose when it should run.

Think of it like giving a talented assistant a clear brief. You tell it what to do, how to do it, and when to start.


What Does It Mean to Create an Agent?

Creating an Agent means:

  • Choosing the right Agent type
  • Naming it for easy identification
  • Filling in the required inputs (prompt, URL, article, etc.)
  • Applying optional settings (voice, tags, scheduling)
  • Running it to generate results instantly or on a set schedule

You can also save configurations as templates, reuse inputs, or chain multiple Agents together for more complex tasks.


Step-by-Step: How to Create an Agent

1. Start from the Dashboard

Click Start a New Agent on the Home screen or go to the Agents section in the left sidebar.

2. Choose an Agent Type

Select from your full library of Smart Agents. Each one is designed for a specific task.

Examples:

  • Blog Post Generator → Writes a full article with structure and CTA
  • Quote Verifier → Confirms if a quote appears in a source
  • SEO Block Generator → Builds meta title, slug, keywords, and description
  • Newsletter Subject Line Generator → Crafts multiple variants instantly
  • Summarizer → Condenses longform content into a short, clear recap

3. Name Your Agent

Use a clear, functional name so you can track results later (e.g., “Monday Morning Listicle” or “Product Page Optimizer”).

4. Fill in Input Fields

Each Agent requires different fields, depending on its function:

  • Topic or prompt
  • Source URL or article text
  • Instructions (e.g., tone, style, CTA preference)
  • Length sliders or toggles (Short / Medium / Long)
  • Voice selection if not already attached at Site level

Some inputs can be pre-filled automatically using Datastreams or previously created content.

5. Apply Optional Settings

Customize your Agent further:

  • Assign a Brand Voice for tonal alignment
  • Add labels or tags for campaign grouping
  • Chain to another Agent to pass the output forward
  • Schedule the Agent to run later, repeat, or trigger on demand
  • Attach to a specific Site so the output routes directly to the right place

6. Click Run Agent

Once everything is set, click Run Agent. Most Agents complete in seconds, and their output is visible in the Content Created tab, fully tagged and formatted.


Example Setup: Blog Article Generator

GoalWrite a 700-word blog post about AI in finance
AgentBlog Post / Article Generator
Input“How generative AI is changing the finance industry”
Brand VoicePenny Sterling
TagsBlog, AI, Finance
LengthMedium
OutputFull article with headings, intro, body, and CTA

 


Example Setup: Quote Verifier Agent

GoalConfirm a quote from a recent CNN article
AgentQuote Verifier
Input: Quote“The administration will pursue every legal avenue.”
Input: Source URLhttps://cnn.com/article/xyz123
OutputMatch found. Appears in paragraph 3 of the article.

 


Advanced Configuration Options

  • Auto-Tagging
    Automatically apply metadata to outputs (e.g., campaign, category, source type)
  • Saved Templates
    Save frequent Agent setups to run again later without retyping inputs
  • Chaining Multiple Agents
    Combine tasks into a single pipeline (e.g., Article → Humanizer → SEO → Email Generator)
  • Datastream Inputs
    Dynamically feed in fresh, real-world articles that match your filters and relevance scoring

Pro Tips

  • Not every Agent needs a long prompt. Clarity beats complexity.
  • Use consistent naming patterns when working with high volumes.
  • Brand Voices can be applied at the Site level or per Agent. Keep it consistent to maintain tone.
  • Test first. Then scale. If your Agent produces clean output with one run, it’s ready to schedule or duplicate.

→ Want to see how to link Agents together for complex jobs? Continue to Chaining Multiple Agents
→ Or explore your options in Who are the Agents