Product Launch Email
What It Does
The Product Launch Email Agent writes polished, benefit-driven launch emails that highlight your product name, features, and value. It adapts to your Brand Voice and audience while ensuring the announcement is exciting, clear, and conversion-focused.
It never fumbles — even if your input is vague, it infers safe professional phrasing to produce a clean, ready-to-send launch email.
When to Use It
Perfect for:
- Announcing a new product launch or feature update
- Driving signups for a SaaS tool, app, or subscription
- Running pre-order campaigns with urgency hooks
- Sharing relaunches or rebrands with your audience
- Creating campaign-ready announcement content with minimal setup
When Not to Use It
Avoid using this Agent when:
- You need a soft onboarding message → use the Welcome Email Agent
- You’re looking for education-focused content → use the Educational Email Agent
- You want a sales-heavy direct pitch → use the Sales Letter Email Agent
Inputs & Configuration
Basic Configuration
| Field | Required? | Description | Best Reason to Use | Example |
|---|---|---|---|---|
| Product Context | ✅ | Description of product/service | Anchors the announcement in real details | Input: “New project management app with AI task scheduling” |
| Product Name | ✅ | Must appear in headline & intro | Ensures the email feels product-specific | Input: “TaskFlow” |
| CTA Goal | ✅ | Defines the closing CTA | Maps to predefined set (e.g., “Try Now,” “Pre-order”) | Input: “Start Free Trial” → CTA = “Start your free trial today” |
Advanced Configuration
| Field | Required? | Description | Best Reason to Use | Example |
|---|---|---|---|---|
| Launch Date | Optional | Adds urgency/timing | Creates urgency or sets expectations | Input: “Launching September 1” if near-term, “Coming this fall” if far-off |
| Key Features | Optional | 2–5 bullets or extracted highlights | Helps readers scan the value quickly | Input: “Real-time sync, mobile app, smart scheduling” |
| Target Audience | Optional | Frames why it matters | Customizes the “why this matters” section | Input: “Freelancers” → “Stay on top of projects solo” |
| Word Count Range | Optional | Controls length: Short, Standard, Long | Keeps copy tight or expanded depending on campaign | Input: “Short” → 120-word teaser launch |
| Brand Voice | Optional | Overrides tone | Ensures emails match persona | Input: “Confident Expert” |
| Brand Guidelines | Optional | Overrides all other settings | Enforces house rules | Input: “No urgency phrasing, max 200 words” |
Brand Voice & Tone
- Priority order: Brand Voice > Desired Tone > Default
- If none are set, default = confident, friendly, and benefit-focused
- Brand Guidelines always override tone/style fields
- Use your studio-created Brand Voices for full control over rhythm, vocabulary, and style
Output Format
Always structured as:
- Headline → punchy, includes product name
- Opening Paragraph → build excitement, announce launch
- Feature Highlights → bullets or short paragraph
- Audience Value → why it matters for them
- Call-to-Action → mapped to CTA Goal
Length: 100–350 words, based on Word Count Range
Formats available: Plain Text, HTML, JSON, XML, PDF
Quote & Fact Rules
- Never invent product features — use provided context or safe general benefits
- Never repeat product name more than 3 times
- Only include social proof if explicitly in input
- Launch dates phrased differently depending on timing (urgent vs passive)
Pre-Configured Defaults
- Model: GPT-4o
- Word count: Standard (150–250 words)
- Product name appearances: Max 3
- CTA logic: Strict mapping to given goals
- Launch date phrasing: Auto-adjusts (e.g., “Coming soon” if vague)
Safety & Fallbacks
- If Key Features missing → defaults to “time-saving,” “easy to use,” “streamlined”
- If Launch Date missing → omit timing mention
- If Audience missing → defaults to general professional/consumer tone
- If CTA invalid → defaults to “Learn more”
Validation Behaviors
- Headline ≤ 60 characters
- Word count auto-clamped to requested range
- Feature bullets max 5
- CTA strictly mapped to list, never improvised
Tips & Tricks
- Pair with Welcome Email Agent to create a two-step sequence (welcome → launch)
- Use Short mode for teaser emails, Long mode for in-depth launch campaigns
- Highlight features in bullets for skim-readers
Example Use Case
Input:
- Product Name: “PulseTrack”
- Context: “Health wearable tracking stress & sleep”
- Launch Date: “Oct 15”
- CTA: “Pre-order”
Output:
A 200-word email announcing PulseTrack, listing 3 key features, explaining value for health-conscious professionals, and ending with CTA: “Reserve yours today.”
FAQs
Q: Can I use emojis in the headline?
A: Only if Brand Guidelines allow it. Otherwise, they’re stripped out.
Q: What if I don’t know the launch date yet?
A: Leave it blank — the Agent will skip timing or use safe phrasing like “coming soon.”
Q: Can I repeat the product name a lot for SEO?
A: No. Max 3 mentions per email.
Integration Tips
- Perfect for launch campaigns in HubSpot, ActiveCampaign, or Mailchimp
- Use A/B testing by toggling Word Count Range (Short vs Long)
- Can be chained with Cold Outreach Agent for partner launches
Cross-References
- Welcome Email Agent → For new signups before launch
- Educational Email Agent → For teaching audience about use cases post-launch
- Sales Letter Agent → For conversion-heavy follow-ups after launch
Support & Feedback
If outputs feel generic, ensure your Product Context includes real differentiators. For persistent issues, adjust your Brand Guidelines or reach out to Studio support.