What Are Data Streams?

Data Streams are the core intelligence engine of Ongage Studio. They don’t just feed ideas — they filter the internet in real time. Every minute, Data Streams scan tens of thousands of sources, extract the strongest signals, and deliver context-rich material tailored to your brand, your audience, and your strategy.

Attach a Data Stream to any Agent, and suddenly your content is drawing from live news, niche industry trends, high-authority sources — even specific quotes you care about. No hallucination. No filler. Just real-world relevance, baked into every word.

Why Data Streams Matter

Forget manually hunting for source links or skimming irrelevant stories. Data Streams ensure every Agent you run starts with the right material, whether you're creating a blog post, newsletter, or listicle.

This isn't just aggregation — it's intelligent selection. Each Stream is a live algorithmic profile, tuned by you to surface the best possible inputs for high-quality content creation.

What you get:

• Fact-based outputs, pulled from verified articles
• Real-time intelligence, updated around the clock
• Precision filtering to match your vertical, audience, and goals
• Quotable sources that build trust and credibility
• Custom control over themes, tone, and informational depth

Whether you’re writing a breaking news blast, a high-converting email, or a policy-rich SEO page — Data Streams give your AI a spine.

What a Data Stream Actually Does

Under the hood, every Data Stream performs a 4-step process:

1. Ingests content from thousands of news sites, blogs, databases, and publishers
2. Filters it using your metadata settings — topics, people, sources, etc.
3. Scores & clusters the most relevant articles using proprietary signal logic
4. Feeds those high-quality results to your Agent at the moment of generation

You’re not scraping. You’re not manually searching. You’re curating a live feed of what matters most to your content.

Where You Use Them

Once configured, your Data Streams become available anywhere source content is needed. You can:

• Attach them to Agents like Blog Post Generator, Newsletter Builder, or Listicle Generator
• Browse them manually to find daily story inspiration

What You Control

Each Data Stream includes customizable filters like:

• Included Items – topics or entities you want covered (e.g., “mental health,” “small business,” “pro-life”)
• Boosted Items – themes that deserve extra weight
• Excluded Items – remove distractions or irrelevant stories (e.g., “celebrity gossip”)
• Source Preferences – elevate trusted outlets, suppress low-quality ones
• Timeframes – define freshness by publication date or topic clusters

You can mix and match filters to reflect your brand, audience, or campaign focus — and update them anytime.

How Data Streams Power Your Agents

Data Streams don’t create content. They fuel it.

When an Agent runs with a Data Stream attached:

• It pulls research only from the stream’s filtered articles
• It can automatically quote and cite verified sources
• The writing adapts to match the Data Stream’s voice and subject
• You can toggle whether quotes are required, optional, or excluded

In short: your Agent becomes smarter, sharper, and safer.

Think of Data Streams Like:

Behind the Scenes

Every Data Stream runs on Ongage Studio’s content graph engine. It pulls in stories in near real-time, clusters them into topics, applies your filters, and scores them for editorial quality. You’ll never see clickbait or spam — only content worth working with.

Real Example

You run a Christian health newsletter and want faith-positive, research-backed content about supplements, mental wellbeing, and healthy routines.

Your Data Stream might:

• Include items: “anxiety,” “faith-based fitness,” “natural supplements”
• Boost items: “biblical lifestyle,” “Christian health ministries”
• Exclude sources: “BuzzFeed,” “The Guardian”
• Require sources: “Desiring God,” “Christian Post,” “PubMed”
• Set freshness: past 7 days only

Once this Stream is live, your articles will always begin with meaningful, on-brand material — no extra research needed.