Article to Email

What It Does

This Agent reads the article or source text, identifies its most compelling takeaway, and reshapes it into an engaging, email-friendly narrative. It automatically adjusts tone, length, and structure to fit your communication goal — whether that’s driving traffic, educating readers, or nurturing leads.

It also respects your Brand Voice, Audience Description, and CTA preferences, ensuring every message sounds natural and consistent. If personalization is enabled, it integrates a single {{Firstname}} token smoothly into the opening line.

Why It Matters

Emails are one of the most valuable tools for connection — but most fail because they sound robotic, misaligned, or disconnected from the original message. This Agent eliminates those gaps by converting articles and insights directly into clear, human emails that inform, engage, or convert without losing the integrity of your brand tone.

When to Use It

Perfect for:

• Turning blog posts or articles into newsletter content
• Writing campaign or product announcement emails
• Crafting editorial summaries for internal teams or subscribers
• Building automated outreach or nurture flows
• Repackaging long-form content into short, scannable updates

When Not to Use It

Avoid using this Agent:

• For standalone promotional blasts (use the Sales Letter Email Agent instead)
• For transactional or notification-style emails (use System Email Agents)
• If you only need the article summarized (use the Summarizer Agent)

Inputs and Configuration

Basic Configuration

Advanced Configuration

Best Reasons & Examples for Each Input Type

• Free Text (Custom Text)
  • Best Reason: When you want to turn your own written notes, concept, or draft into a finished email.
  • Best For: Announcements, internal updates, or newsletter intros that start as rough ideas.
  • Example:
    Input: “Our app just launched a new time-tracking feature for freelancers.”
    → Output: An announcement email titled “A Smarter Way to Track Your Time” with a CTA to explore the feature.
• Source URL (Any valid, publicly accessible link)
  • Best Reason: To repurpose an external article, blog post, or press release into an engaging email.
  • Best For: Publishing blog recaps, product launches, or editorial digests that link back to your website.
  • Example:
    Input: Blog post on “5 Ways to Build Resilience in 2025.”
    → Output: An email summary highlighting the key insights with a “Read More” CTA.
• My Data Streams (Curated live content feed)
  • Best Reason: To create editorial emails based on a stream of recent, topic-specific content.
  • Best For: Weekly or monthly digests summarizing trending stories from a curated topic area.
  • Example:
    Input: Data Stream tracking “Faith & Culture” stories.
    → Output: A short digest email titled “This Week in Faith & Culture” summarizing three key stories.
• My Articles (An existing article from your Ongage Studio workspace)
  • Best Reason: To transform an existing Studio article into a newsletter or campaign message.
  • Best For: Promoting your own published content with summaries and links for subscribers.
  • Example:
    Input: Your Studio article “The Future of AI in Education.”
    → Output: An email titled “How AI is Redefining the Classroom” with a 2-paragraph summary and “Read More” CTA.

Brand, Tone, and Rules

Voice Hierarchy:

• Brand Voice (if set) overrides all tone settings.
• If absent, defaults to a warm, professional, and conversational tone.

CTA Behavior:

• Explicit CTA field → use provided text.
• If blank → infer from Email Purpose.
• If purely informative → omit gracefully.

Length & Structure:

• Word count strictly follows “Length Preference.”
• Each email includes:
• Hook or opening insight
• Key value or story
• Optional CTA if relevant

Personalization Rules:

• If enabled → insert {{Firstname}} in first line.
• Use sparingly and naturally, never in subject or CTA.

Operational Details

Pre-Configured Defaults

• Model: GPT-4o
• Default length: 200–300 words
• Default format: Plain Text
• CTA: Optional and inferred
• Voice: Uses Brand Voice or defaults to warm-professional

Safety & Fallbacks

• If inputs are blank or mismatched → defaults to neutral newsletter summary.
• If content is vague → safely infer a general informative theme.
• If brand or tone rules conflict → Brand Voice takes priority.
• Never outputs markdown, developer notes, or code formatting.

Output Format

Output includes:

<subject>  
Your subject line here (6–12 words, clear and natural)

<preview>  
A short preview line (15–40 words) that expands on the subject.

<email_body>  
Your full email text, formatted in either Plain Text or HTML (<p>...</p> blocks only).

Smart Behaviors & Validation

• Balances clarity and engagement based on audience type.
• Adapts structure automatically to match goal and CTA presence.
• Validates encoding and replaces non-standard characters (—, …, etc.) with approved ASCII equivalents.

Guidance and Integration

Tips & Tricks

• Keep “Length Preference” consistent with your email platform (short for promos, long for newsletters).
• Use HTML only if your system supports <p> tags; otherwise stick to plain text.
• If personalization is on, ensure your mailing list supports {{Firstname}} tokens.
• Pair with the Summarizer Agent to quickly convert any article into an email-ready draft.
• Combine with Call to Action Generator to craft strong CTAs before inserting them here.

Example Use Case

Input:
Article: “How Small Businesses Can Stay Resilient in 2025.”
Email Purpose: Drive traffic to blog.
Length Preference: Standard.
Personalization: Enabled.

Output:

<subject>  
How Small Businesses Can Stay Resilient in 2025  

<preview>  
A quick guide to practical strategies for staying adaptable, efficient, and future-ready this year.  

<email_body>  
Hi {{Firstname}},  

Running a business in 2025 means staying flexible — and finding smart ways to grow even in uncertain times. This week’s post breaks down three simple strategies to keep your momentum strong.  

From building stronger client relationships to streamlining daily operations, these insights are designed to help you stay ahead.  

Read the full guide and start applying the lessons today.  

[CTA: Read More]  

Troubleshooting

• Email too long or short? → Adjust “Length Preference.”
• No CTA showing? → Add one or set a traffic-related “Email Purpose.”
• Tone mismatch? → Check Brand Voice or Audience Description fields.
• Encoding issues? → The Agent automatically replaces unsafe characters.

FAQs

Q: Can it create both plain text and HTML emails?
Yes — you can choose the format after generation.

Q: Will it use my brand’s tone automatically?
Yes, if Brand Voice or Guidelines are provided.

Q: Can I disable personalization entirely?
Yes — set “Personalization Enabled” toggle off.

Q: What if the article is vague or generic?
The Agent safely infers a relevant newsletter-style message and writes a usable email.