Sales Letter Email
What It Does
This Agent writes structured sales emails that blend persuasive copy with brand alignment. It introduces the offer, builds value, handles potential hesitations, and ends with a compelling call-to-action. Unlike hard-sell templates, it adapts to your voice and audience, ensuring persuasion feels professional, not pushy.
When to Use It
Perfect for:
- Driving signups, purchases, or upgrades
- Converting leads further down the funnel
- Persuasive follow-ups after product launches or demos
- Promotional campaigns tied to offers, discounts, or limited-time deals
- Nurture campaigns where you want a stronger sales push
When Not to Use It
Avoid using this Agent when:
- You need a polite follow-up or reminder (use the Follow-Up Reminder Email Agent)
- You’re sending a teaching or insights piece (use the Educational Email Agent)
- You want a warm introduction (use the Welcome Email Agent)
Inputs & Configuration
Basic Configuration
| Field | Required? | Description | Best Reason to Use | Example |
|---|---|---|---|---|
| Offer Context | ✅ | Description of product, service, or offer | Anchors the sales pitch in real details | Input: “Premium project management suite with AI features” |
| Offer Name | ✅ | Must appear in headline & intro | Ensures the email feels offer-specific | Input: “TaskFlow Pro” |
| CTA Goal | ✅ | Defines the closing CTA | Keeps the sales push focused | Input: “Start Free Trial” → CTA = “Start your free trial today” |
Advanced Configuration
| Field | Required? | Description | Best Reason to Use | Example |
|---|---|---|---|---|
| Key Benefits | Optional | 2–5 value points | Helps reader see what they gain | Input: “Save time, reduce costs, scale easily” |
| Objection Handling | Optional | Common hesitations to address | Builds trust by anticipating doubts | Input: “Too complex” → Output: “Built for ease of use” |
| Audience Type | Optional | Frames the persuasion style | Distinguishes between B2B and B2C | Input: “Small business owners” → “Grow your business with less hassle” |
| Word Count Range | Optional | Short, Standard, Long | Adjusts how persuasive/deep the email is | Input: “Long” → 300-word persuasive sales letter |
| Brand Voice | Optional | Overrides tone | Ensures persuasion matches persona | Input: “Confident Expert” |
| Brand Guidelines | Optional | Overrides all other settings | Enforces house rules | Input: “No discounts mentioned, max 200 words” |
Brand Voice & Tone
- Priority order: Brand Voice > Desired Tone > Brand Guidelines
- Defaults to persuasive, clear, and confident if none are set
- Brand Voice ensures persuasion feels authentic, not generic
- Tone settings shape intensity, but Brand Guidelines always take final control
Using Custom Brand Guidelines
Sales letters are high-stakes. This Agent respects and enforces house editorial rules:
- “Never use discount language”
- “Always use testimonials in closing section”
- “Limit to 150 words for emails”
- “Use benefit-first phrasing over feature lists”
When applied, Brand Guidelines override inputs like Word Count Range or Objection Handling to ensure alignment with your marketing standards.
Output Format
- Headline → strong, offer-specific hook
- Opening Paragraph → problem/solution framing
- Benefits Section → 2–5 bullet points or sentences
- Objection Handling → one line addressing common hesitation (if input provided)
- CTA Line → persuasive call-to-action
- Sign-off → professional close
Length: 120–300 words (capped unless overridden)
Formats available: Plain Text, HTML, JSON
Quote & Fact Rules
- No invented testimonials or statistics
- Benefits and features must come from input or safe defaults
- Objection handling phrased generally if specifics not provided
Pre-Configured Defaults
- Model: GPT-4.1
- Tone: Persuasive professional
- Word count: Standard (180–220 words)
- CTA mapping: Strictly tied to CTA Goal
- Benefits: Defaults to “save time,” “reduce effort,” “grow results” if none given
Safety & Fallbacks
- If Offer Context missing → defaults to generic business offer phrasing
- If Key Benefits missing → injects safe generic ones
- If Objection Handling missing → skips entirely
- If CTA invalid → defaults to “Learn more”
Tips & Tricks
- Add real objections to build trust — it makes persuasion stronger
- Keep CTAs consistent across campaigns for brand recognition
- Use Audience Type to adjust intensity (softer for B2C, sharper for B2B)
Example Use Case
Input:
- Offer Context: “Premium bookkeeping service with automation”
- Offer Name: “Ledgerly Pro”
- Key Benefits: “Save 10 hours weekly, tax-ready reports, lower costs”
- Objection Handling: “Too expensive”
- CTA Goal: “Sign Up Today”
- Brand Voice: “Confident Expert”
Output:
A 220-word email positioning Ledgerly Pro as time-saving and affordable, addressing cost concerns with long-term value, and ending with CTA: “Sign up today.”
FAQs
Q: Can I include multiple CTAs?
A: No. One CTA per email ensures focus.
Q: Can it sound like a long-form sales letter?
A: Yes — set Word Count Range to “Long” for more storytelling and persuasion.
Q: Can I re-use it for upsells?
A: Absolutely — just provide Offer Context and CTA aligned to the upsell.
Troubleshooting
- Problem: Email feels too generic
- Fix: Add real benefits and objections
- Problem: Sounds too pushy
- Fix: Lower Word Count Range or refine Brand Guidelines
- Problem: CTA missing or weak
- Fix: Set CTA Goal clearly (otherwise defaults to “Learn more”)
Integration Tips
- Perfect for CRM-driven sales campaigns (Salesforce, HubSpot)
- Can follow a Product Launch Email as a stronger conversion push
- Works well in A/B testing (benefit-heavy vs story-heavy)
Cross-References
- Follow-Up Reminder Email Agent → For polite nudges instead of persuasion
- Educational Email Agent → For value-driven teaching before pitching
- Cold Outreach Email Agent → For prospecting emails before pitching
Support & Feedback
If persuasion feels off-brand, refine Brand Voice or add strict Brand Guidelines. For persistent issues, contact Studio support or leave feedback in-app.