Call to Action Generator
What It Does
The Call to Action Generator takes any piece of content and turns it into six high-conversion CTA variations, each in a different tone: Urgent, Friendly, Professional, Persuasive, Inspirational, and Sales.
It ensures each CTA is grounded in your actual source material, tailored to your specified goal (e.g., Subscribe, Donate, Book a Demo), and matched to your brand voice if provided.
This Agent is designed for versatility — every CTA it produces works across email, landing pages, blog posts, newsletters, and more.
When to Use It
Perfect for:
- Testing multiple CTA styles to see what drives the best engagement
- Quickly generating campaign-ready CTAs in different tones
- Adapting one piece of content for multiple platforms or audiences
- Keeping your CTAs fresh and varied without losing focus
Use it when:
- You need immediate, goal-driven CTAs tied to your specific content
- You want stylistic variety without multiple writers
- You need CTAs that fit within strict word counts and tone parameters
When Not to Use It
Avoid using this Agent:
- When you have no clear action goal — CTAs must have a target action
- For extremely short content (under 30 words) — the Agent will return an error
- If you only need one CTA — use this Agent when variety is important
Inputs and Configuration
Basic Configuration
| Field | Required? | Description |
|---|---|---|
| Input Source | ✅ | URL, article excerpt, product summary, Data Stream, or custom text. |
| CTA Goal | ✅ | The intended action (e.g., Subscribe, Donate, Learn More). |
Advanced Configuration
| Field | Required? | Description |
|---|---|---|
| Brand Voice | Optional | Select a predefined persona to align tone and vocabulary. |
| Brand Guidelines | Optional | Editorial rules or style guide to follow. |
Best Reasons & Examples for Each Input Type
Free Text (Custom Text)
- Best Reason: When you have campaign copy, a product pitch, or a service description you want to turn into CTAs.
- Best For: New campaigns without a live URL or unpublished drafts.
- Example: Input: “We’re launching a premium coffee subscription with free first delivery for sign-ups in July.”
→ Output: Six CTAs urging subscription, each in a unique tone.
My Data Streams (Curated live content feed)
- Best Reason: To instantly generate CTAs tied to the most recent articles or topics in your niche.
- Best For: Ongoing campaigns that align with trending news or seasonal content.
- Example: Input: Data Stream on health and wellness.
→ Output: Six “Join the Community” CTAs linked to a wellness challenge landing page.
Source URL (Any valid, publicly accessible link)
- Best Reason: To create CTAs directly tied to a specific live article, landing page, or product listing.
- Best For: Driving traffic or conversions from a specific published page.
- Example: Input: URL to a charity event page.
→ Output: Six “Donate” CTAs in varying tones, all pulling details from the event description.
My Articles (An existing article from your Ongage Studio workspace)
- Best Reason: To append fresh, action-oriented CTAs to your own published or drafted articles.
- Best For: Increasing conversions from your existing content library.
- Example: Input: Your own blog post on “How to Start a Home Garden.”
→ Output: Six “Read Guide” or “Join the Community” CTAs referencing tips from your post.
Output Format
The Call to Action Generator produces six distinct CTAs:
- Urgent CTA — Direct, energetic, action-oriented
- Friendly CTA — Warm, conversational, approachable
- Professional CTA — Polished, authoritative, confident
- Persuasive CTA — Benefit-driven, strategic, convincing
- Inspirational CTA — Emotional, mission-focused, uplifting
- Sales CTA — Results-oriented, conversion-focused, offer-driven
Each CTA:
- Runs 40–60 words
- Uses 1–3 short sentences or a tight paragraph
- Is formatted according to your selected output style (Plain Text, HTML, JSON, or XML)
Core Rules
- All CTAs must be grounded in the input source
- No generic placeholders like “Click here” unless contextually justified
- Must follow provided Brand Voice and Guidelines
- Exactly one CTA per tone type
Tips & Tricks
- Use Brand Voice to keep CTAs consistent with your overall messaging
- Keep the CTA Goal specific — vague goals lead to vague CTAs
- Test different tone styles in your campaigns to see what converts best
- For trend-based CTAs, pair with a My Data Streams input
Example Use Case
Input Source: Product page for a new fitness tracker
CTA Goal: Shop Now
Brand Voice: “The Pulse”
✅ Output: Six CTAs — urgent ones highlighting limited stock, friendly ones inviting people to explore, professional ones emphasizing performance data, and more — all tied directly to the tracker’s features.