Educational Email
What It Does
This Agent creates concise, engaging educational emails designed to inform and build trust. It takes raw material — product knowledge, tips, insights, or industry expertise — and transforms it into easy-to-digest content. The style adapts to your Brand Voice so lessons sound like they came directly from you, not a template.
When to Use It
Perfect for:
- Delivering how-to guides or quick tips
- Sharing industry insights or research findings
- Teaching users how to use your product effectively
- Offering educational sequences in nurture campaigns
- Building authority by explaining complex topics simply
When Not to Use It
Avoid using this Agent when:
- You need a welcome or onboarding message (use the Welcome Email Agent)
- You’re announcing a new launch or feature (use the Product Launch Agent)
- You want a hard-sell persuasion piece (use the Sales Letter Agent)
Inputs & Configuration
Basic Configuration
| Field | Required? | Description | Best Reason to Use | Example |
|---|---|---|---|---|
| Educational Topic | ✅ | Subject or theme of the lesson | Anchors the email in one clear learning point | Input: “Best practices for remote team communication” |
| CTA Goal | ✅ | Defines the single call-to-action | Keeps learning tied to next step | Input: “Read Full Guide” → CTA: “Read the full guide here” |
| Audience Type | Optional | Defines who the lesson is for | Shapes examples and framing | Input: “Small business owners” → “Practical for busy entrepreneurs like you” |
Advanced Configuration
| Field | Required? | Description | Best Reason to Use | Example |
|---|---|---|---|---|
| Supporting Details | Optional | Key facts, stats, or insights | Adds credibility and depth | Input: “65% of remote teams say async tools reduce stress” |
| Lesson Format | Optional | Style of lesson: Tips, Steps, Story | Customizes structure for clarity | Input: “Steps” → “3 steps to improve collaboration” |
| Word Count Range | Optional | Short, Standard, Long | Controls depth of explanation | Input: “Long” → 250-word walkthrough |
| Brand Voice | Optional | Overrides tone | Ensures consistency with persona | Input: “Helpful Coach” |
| Brand Guidelines | Optional | Overrides all other settings | Enforces house rules | Input: “Always end with encouragement, max 180 words” |
Brand Voice & Tone
- Priority order: Brand Voice > Desired Tone > Brand Guidelines
- Defaults to helpful, approachable, and clear if none are set
- Brand Voices ensure vocabulary and rhythm match your brand persona
- Tone settings refine style (Friendly, Professional, Inspirational, etc.) but Brand Guidelines always take precedence
Using Custom Brand Guidelines
The Agent can follow detailed editorial rules:
- “Always include a motivational closing line”
- “Avoid technical jargon, use plain English”
- “No more than 150 words per email”
- “Every email must reference customer success stories”
If Brand Guidelines are set, they override other tone and length inputs to ensure consistency across all educational content.
Output Format
- Intro Line → hooks reader, frames the lesson
- Educational Content → tips, steps, or short explanation
- CTA Line → guides to further learning or action
- Sign-off → brand-aligned close
Length: 120–250 words (capped unless overridden)
Formats available: Plain Text, HTML, JSON
Quote & Fact Rules
- No invented statistics or facts
- Only use details from input or widely accepted general knowledge
- Quotes must be attributed or paraphrased if source unclear
Pre-Configured Defaults
- Model: GPT-4.1
- Tone: Friendly informative
- Length: Standard (150–200 words)
- CTA mapping: Strictly from CTA Goal
- Lesson format: Defaults to “Tips” if not set
Safety & Fallbacks
- If Educational Topic missing → defaults to “tips for getting started” phrasing
- If CTA missing → ends with a generic encouragement (e.g., “Keep learning with us”)
- If Supporting Details missing → skips stats, sticks to plain advice
- If conflicting tone settings → Brand Voice always wins
Validation Behaviors
- Word count clamped to requested range
- CTA must match provided goal
- One clear lesson point per email — no topic sprawl
- Lesson Format validated against input
Tips & Tricks
- Use Supporting Details for credibility (numbers, examples, short quotes)
- Set Lesson Format to “Story” for more engaging, human-style teaching
- Use Audience Type to tailor advice (e.g., B2B vs consumers)
Example Use Case
Input:
- Educational Topic: “Improving focus when working from home”
- Supporting Details: “70% of workers report more distractions at home”
- Lesson Format: “Steps”
- CTA Goal: “Read Full Guide”
- Brand Voice: “Helpful Coach”
Output:
A 180-word email introducing the focus problem, offering 3 steps, citing the stat, and ending with CTA: “Read the full guide.”
FAQs
Q: Can I make it a multi-part series?
A: Yes, run multiple inputs with numbered topics (e.g., Part 1, Part 2).
Q: What if I don’t have Supporting Details?
A: The Agent will default to practical, experience-based tips.
Q: Can it replace a blog post?
A: No — it’s optimized for email length. Link out to full articles if needed.
Troubleshooting
- Problem: Email feels too generic
- Fix: Add Supporting Details or stats
- Problem: Lesson is too short/long
- Fix: Adjust Word Count Range
- Problem: Doesn’t sound on-brand
- Fix: Select Brand Voice or add Brand Guidelines
Integration Tips
- Works well as part of a welcome sequence after the initial greeting
- Great for ongoing nurture campaigns (weekly or monthly tips)
- Pair with Product Launch Email Agent to explain how to use new features
Cross-References
- Welcome Email Agent → For onboarding intros
- Product Launch Email Agent → For new features
- Sales Letter Agent → For persuasive conversion emails
Support & Feedback
If lessons feel too basic or off-tone, enrich inputs with details or adjust Brand Guidelines. Persistent issues can be flagged in-app or to Studio support.