Newsletter Topics
Generate original, audience-specific newsletter ideas with concise, compelling descriptions.
What It Does
The Newsletter Topic Brainstorming Agent creates a curated list of fresh, engaging topics tailored to your newsletter’s theme, audience, and editorial style. Each idea includes a clear title (under 14 words) and a short description (1–2 sentences) that clarifies its angle, reader benefit, or unique value.
It’s designed to fuel editorial calendars, inspire upcoming issues, and ensure every edition feels relevant, fresh, and on-brand.
When to Use It
Perfect for:
- Planning an upcoming newsletter schedule with high-quality, specific topics
- Filling gaps in a content calendar with on-brand, audience-aware ideas
- Generating concepts for single-article editions, multi-segment issues, or recurring columns
- Avoiding repetition of past topics while introducing new perspectives
Use it when:
- You need to quickly produce multiple, high-quality topic options
- You want to match the tone, style, and voice of your brand or publication
- You need ideas that meet editorial guidelines and avoid restricted themes
When Not to Use It
Avoid using this Agent:
- If you only need headlines without descriptions — use a Headline Generator instead
- For generating full newsletter articles — use an Article Generator or Editorial Writer Agent
- If you need unstructured brainstorming without filtering for audience or brand guidelines
Inputs and Configuration
Basic Configuration
| Field | Required? | Description |
|---|---|---|
| Input Source | ✅ | Describe your newsletter, audience, or theme. Paste a URL, Data Stream, or give a short brief. |
| Number of Ideas | ✅ | Number of topic ideas to generate (3–30, default = 10). |
Additional Configuration
| Field | Required? | Description |
|---|---|---|
| Topic Type | Optional | Dropdown: Single Article, Multi-Segment Newsletter, Column Idea (default = blank). Adjusts idea format accordingly. |
| Recent Topics | Optional | Paste recent topics to avoid duplication. |
| Must Include Themes | Optional | Themes or topics that must be included (e.g., Faith, Finance, Parenting). |
| Must Avoid Themes | Optional | Themes or topics to exclude (e.g., Politics, AI, Sports). |
| Brand Voice | Optional | Overrides Desired Tone if selected. Choose from: The Guide, The Decoder, The Strategist, The Empath, The Pulse, The Challenger, The Narrator, The Disruptor, The Uplifter, The Straight-Talker. |
| Desired Tone | Optional | Used if Brand Voice is unset (Witty, Reflective, Informative, etc.). |
| Brand Guidelines | Optional | Editorial rules or style preferences (default = “Default Texts inside fields”). |
Best Reasons & Examples for Each Input Type
Free Text (Custom Text)
- Best Reason: When you have a clear editorial focus or audience profile and want fresh topics.
- Best For: Newsletters tied to specific industries, niche communities, or lifestyle segments.
- Example: Input: “Weekly Christian parenting newsletter for young families.”
→ Output: 10 topics including “Faith at the Dinner Table” and “Teaching Kindness Through Play.”
My Articles (An existing article from your Ongage Studio workspace)
- Best Reason: To generate follow-up or related newsletter ideas that build on previous content.
- Best For: Turning past articles into sequels, spin-offs, or deeper dives.
- Example: Input: Your article “Beginner’s Guide to Budget Travel.”
→ Output: Topics like “5 Weekend Trips Under $200” or “Packing Smart for Short Getaways.”
My Data Streams (Curated live content feed)
- Best Reason: To develop topics based on trending, timely, or emerging stories.
- Best For: Keeping newsletters fresh with ideas pulled from real-time developments.
- Example: Input: Data Stream on health and wellness trends.
→ Output: Topics like “The Rise of Functional Beverages” and “5 Micro-Habits for Better Sleep.”
Source URL (Any valid, publicly accessible link)
- Best Reason: To adapt the tone, style, and content of an existing webpage into a fresh list of newsletter topics.
- Best For: Inspiration from competitor newsletters, industry reports, or high-performing blog posts.
- Example: Input: URL to a blog post on remote work trends.
→ Output: Topics like “How Hybrid Teams Stay Productive” and “The Future of Digital Nomad Visas.”
Output Format
The Agent returns exactly {{NumberOfIdeas}} ideas, each with:
- Title: Clear and under 14 words
- Description: 1–2 sentences clarifying the angle, benefit, or unique appeal
Writing Rules
- Avoid vague or recycled topics
- No clickbait or exaggerated emotional language
- Match tone to Brand Voice or Desired Tone if set
- Ensure variety in style, angle, and subject
- Stay within audience and brand guidelines
Smart Behaviors & Validation
- Skips topics listed in Recent Topics
- Ensures at least one idea matches each Must Include Theme
- Filters out all Must Avoid Themes
- Adjusts style and format based on Topic Type selection
- Defaults to “Default Texts inside fields” if Brand Guidelines is empty
Tips & Tricks
- Use Must Include Themes to ensure topical relevance for upcoming events or campaigns
- Keep Number of Ideas between 5–15 for easier editorial decision-making
- Use Data Streams for real-time, trend-driven topic inspiration
- Select Column Idea to create recurring branded segments
Example Use Case
Input Source: “Monthly personal finance newsletter for young professionals”
Number of Ideas: 8
Must Include Themes: “Debt Management, Saving for a Home”
Brand Voice: The Strategist
✅ Output: 8 sharply focused finance topics with titles like “Crush Credit Card Debt in Half the Time” and “How to Save for a Home Without Skipping Brunch,” each with concise descriptions tailored to ambitious young readers.